H4B Catapult

Hamilton, NJ | 2016-Current

Senior Art Director 

I work closely with Copywriters, as well as Account, Production and Tech to concept, present and craft cutting-edge ideas both big and small. I help shape and guide the visual language of the client through executions ranging from big campaign ideas, video to site designs and printed materials.


FITNESS & WELLNESS CENTERS

Hamilton, NJ | 2015-2016

Creative Director 

• Adhere to the style guide of our partner hospitals.

• Present and deliver innovative solutions.

• Manage digital team to ensure campaigns are cohesive across the board.

• Manage the concept and execution of print advertisements. 

• Responsable for creating annual visual campaigns.

• Review and approve designs, photography, and graphics developed by internal designers and external vendors.


BLACKROCK

Princeton, NJ | 2014-2015

Graphic Designer.

• Design and execute corporate marketing materials.

• Provide quality assurance of all creative deliverables.

• Perform prepress setup.

• Create charts and graphs using Illustrator.


PRINCETON UNIVERSITY.

Princeton, NJ | 2012-2013

Art Director.

• Project: Atlas Book.

• Create infographic & maps using special researched data.


BRAND NOW.

New York, NY | 2005-2011

Art Director. 

• Developed and launched a new packaging department for the firm.

• Successfully designed thousands of new consumer package concepts.

• Launched all the integrated components of new brand and corporate identity campaigns.

• Excelled at selecting images which best represented creative concepts.

• Led consumer focus groups to identify winning ideas.

• Created effective presentation ads.

• Constructed vector based packages/labels reflecting product positioning

• Clients included: Procter & Gamble, Nestlé, Dial, Capital One, Church & Dwight, Wiley, Apple & Eve.


SHAVER MELAHN STUDIOS.

New York, NY | 2004-2005

Designer.

• Conceived and designed advertising materials.

• Created design templates for presentations.

• Guided the staff regarding creative and digital initiatives.

• Successfully converted hand-sketches into effective vector artwork.


EDUCATION

ALFRED UNIVERSITY, Alfred, NY | B.F.A in Graphic Design | 2004

INSTITUTO DE DISEÑO DE CARACAS | B.F.A in GraphicDesign | 2002

SKILLS

Adobe Creative Suite CC, Acrobat, Microsoft Office, Mac &PC platforms, Fluent in Spanish