Hamilton, NJ | 2016-Current
Senior Art Director
I work closely with Copywriters, as well as Account, Production and Tech to concept, present and craft cutting-edge ideas both big and small. I help shape and guide the visual language of the client through executions ranging from big campaign ideas, video to site designs and printed materials.
FITNESS & WELLNESS CENTERS
Hamilton, NJ | 2015-2016
• Adhere to the style guide of our partner hospitals.
• Present and deliver innovative solutions.
• Manage digital team to ensure campaigns are cohesive across the board.
• Manage the concept and execution of print advertisements.
• Responsable for creating annual visual campaigns.
• Review and approve designs, photography, and graphics developed by internal designers and external vendors.
Princeton, NJ | 2014-2015
• Design and execute corporate marketing materials.
• Provide quality assurance of all creative deliverables.
• Perform prepress setup.
• Create charts and graphs using Illustrator.
Princeton, NJ | 2012-2013
• Project: Atlas Book.
• Create infographic & maps using special researched data.
New York, NY | 2005-2011
• Developed and launched a new packaging department for the firm.
• Successfully designed thousands of new consumer package concepts.
• Launched all the integrated components of new brand and corporate identity campaigns.
• Excelled at selecting images which best represented creative concepts.
• Led consumer focus groups to identify winning ideas.
• Created effective presentation ads.
• Constructed vector based packages/labels reflecting product positioning
• Clients included: Procter & Gamble, Nestlé, Dial, Capital One, Church & Dwight, Wiley, Apple & Eve.
SHAVER MELAHN STUDIOS.
New York, NY | 2004-2005
• Conceived and designed advertising materials.
• Created design templates for presentations.
• Guided the staff regarding creative and digital initiatives.
• Successfully converted hand-sketches into effective vector artwork.
ALFRED UNIVERSITY, Alfred, NY | B.F.A in Graphic Design | 2004
INSTITUTO DE DISEÑO DE CARACAS | B.F.A in GraphicDesign | 2002
Adobe Creative Suite CC, Acrobat, Microsoft Office, Mac &PC platforms, Fluent in Spanish